We are living the times of modernization

In this case however, it isn’t the usual „clean painting” that is in the background but people decide they much rather renovate and modernize their homes instead of buying a new house. With such expansions not only the comfort level of the house will grow but later on the investor  can save on costs.

Right now, the signs of the slump are very visible on the property market. Altough people still think that once it will rise again, the property market will rally. So it isn’t surprising that the only part-sector within the construction industry that is continually growing is the real-estate renovation.

Most of those, who previously were thinking about buying a new house, after seeing the economic processes, will rather invest their savings into an all-round home renovation. So the aim is not only to paint the house, but to modernize it completely or partly and to perform investments which can save energy in the future whether it is insulation or alternative energy usage.

„Contrary to the fallback of the new constractions, the rate of renovations in the real-estate sector in Hungary can broaden by 5% this year and next year – quoted Mr. Dávid Tibor -CEO of Masterplast, one of the leading building material producer in the Middle-East European region- the datas performed at the Euroconstruct conference in Warsaw. From the salesmen’s feedback we also sense the process and we try to subserve it -  among others with cutting back on the costs of living labour.”

Since the modernization of a real-estate can consume a lot of money and in the current economical situation not everybody can afford to pay for craftsmen, many of the home-owners do those modernization they are able to do- by themselves. By exploiting this market gap, the distributors or suppliers can even increase their market shares. Accordingly - in case of the manufacturers from the constraction industry also- a significant part of the product innovation is realised in the spirit of „do it yourself”. „Earlier for example, it was not typical for us to develop a facade insulation system to skilful laymen, but the time has come to that too.”

Furthermore, this time the saving is dual. Costs of living labour show immediately, while the energy savings resulting from insulation will for sure show next winter. Namley, the biggest expense for a household is the energy. It isn’t surprising that modernizations aim mainly at decreasing energy costs which particularly can be accomplished by modernizing the facade insulation.

„Distributors can contribute with further services to decreasing costs, so for example by taking over the costs of products ordered through the reseller network or partners.” – added Mr. Dávid Tibor.

Background information:
Masterplast Group - founded in 1997 in Hungary - is one of the leading producer and distributor of construction industry products. At present the company group has its own subsidiaries in 15 countries. Last year it's revenue was 112,9 million EUR while the profit before tax was 3.42 million EUR.
Masterplast provides an all-inclusive solution with its products in the areas of heat-sound and water insulation, roofing and dry constraction. The products of Masterplast have TÜV and ISO qualification and through the company’s subsidiaries and partners these products are on the European market, moreover outside of Europe as well With its logistic background and joint services the company offers an unique service: they home-deliver the ordered products within 24 hours in Hungary.

 Further information:
Masterplast Group Private Company Limited by Shares

H-8143 Sarszentmihaly, Arpad u. 1/A

Tel.: +36-22-801-300

Fax.: +36-22-801-382

E-mail: masterplast@masterplast.hu